Episode 33: Basel Binjabr (Saudi Binladin Group), Jeddah, Saudi Arabia

YPO member Basel Binjabr runs a financial investment firm, but his passion for perfume runs deep. So he set aside his MBA and started the high-end perfume line Thameen. Launched in 2013 in London for its strategic location, Thameen has since expanded to Paris, Berlin, Munich and Zurich. In 2017, the brand will be available in four more countries. In this episode, Binjabr shares the history of perfume and his journey of launching a new line independent of celebrities or big corporation money.


Guest: Basel Binjabr, Deputy VP at Saudi Binladen Group
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.
Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.