Episode 36: Diego Jimenez (Grupo Freixenet), Barcelona, Spain

YPO member Diego Jimenez is the COO of Freixenet Group in Spain. Officially, he is curator of the Freixenet business in the Spanish market, managing all of the Freixenet Group’s brands, including 22 wineries on three different continents. Unofficially, he’s the Chief Celebration Officer of one of the world’s major producers of Spanish cava.

Jimenez grew up in the business, starting in the Sales and Marketing department in 1994. By 1997, he was the Managing Director of Freixenet USA, where he was increased Gloria Ferrer’s business by more than 20 percent. Before moving back to Spain in 2014, Jimenez spent his time developing key strategies and making investments of Freixenet in La Rioja, Argentina, as well as running Wingara Wine Group, the Australian subsidiary of Freixenet. In this episode, Jimenez shares his approach in preserving a heritage brand while preparing for the future.


Guest: Diego Jimenez, COO of Freixenet Group in Spain
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.