Episode 48: Heidi Zuckerman (Aspen Art Museum), Aspen, Colorado, USA

YPO member Heidi Zuckerman has managed a rare feat that only few accomplish – managing a profitable art institution. She kicked off her journey to success with degrees in European and Art History before transitioning to be an assistant curator of 20th Century art at The Jewish Museum of Art. From there she became the chair of the Curatorial Department at the UC Berkeley Art Museum.

Today, Heidi is director and CEO at the Aspen Art Museum. Under her leadership, she has re-imagined the museum as a world-class institution, raising more than USD120 million and building a new museum with the 2014 Pritzker Prize winning architect Shigeru Ban.

In this episode, Heidi shares with us how to put the profit back in non-profit.


Guest: Heidi Zuckerman, Director and CEO of Aspen Art Museum
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music

Made possible with grants from Gazelles Growth Institute.

Listen and Subscribe

Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.