4 Key Tips to Grow Your Business in China

With more people than any other country in the world, and purchasing power second only to the US, China is buying American products from fast food to financial services. And its population is only getting richer and buying more. American businesses and entrepreneurs hoping to capitalize on the growth or just get a foot in the door for future opportunities should follow Warren Buffet’s advice: “The 19th century belonged to England, the 20th century belonged to the U.S., and the 21st century belongs to China. Invest accordingly.”

Lucy Wang, a member of YPO Beijing chapter since 2012, shares her key insights about how to land your company on the right side of that line.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.