Episode 53: Andrés Farías (Evek, Evolucion Marketing, Zenics), Monterrey, Mexico

With education from top institutions like Monterrey Tech, Stanford, MIT and Harvard, YPO member Andrés Farías has become an expert in translating his knowledge into action. His agency, Evek and Asociados of Monterey, Mexico, represents brands like Porsche, Coca Cola, Absolut Vodka and Oscar Mayer with ambient marketing, guerilla marketing, brand activation, trade marketing and street strategies. He has since also founded Evolución Marketing, a digital multicultural marketing agency targetting the fast growing and affluent Hispanic market. In this episode, Andrés shares life lessons he learned from starting his business in his early 20s.


Guest: Andrés Farías, Founder and CEO of Evek, Evolución Marketing and Zenics
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.