Episode 59: Pablo Sardi (Crusardi), Bogotá, Colombia

After YPO member Pablo Sardi graduated from Purdue University with a degree in business management, he started his career as a futures and options trader. But when his mother asked him to return to Colombia and run the family’s furniture business, he answered the call. The company, Crusardi, grew from just one store in 2005 to eight stores across Latin America, selling BoConcept furniture. BoConcept is one of the largest global retail furniture chain with more than 260 sales locations in over 60 countries around the world, but they had never cracked into the Latin America market.

Thanks to Pablo’s hard work and brilliant strategy with BoConcept, Crusardi is the No. 1 supplier of high-end furniture in Colombia, Panama, Costa Rica and Peru. Under Pablo’s leadership, Crusardi was awarded the best exporter of Danish brands in the world by Prince Henrik of Denmark. In this episode, Pablo shares how he helped BoConcept broke into South America and played a crucial role in the strategy team of Denmark’s largest global furniture chain.



Guest: Pablo Sardi, General Manager of Crusardi, BoConcept Latin America
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.