Peak branding — it’s all on face value

YPO member Lawrence Chia Song Huat, Chairman of the Board at Pico Far East Holdings Ltd, is the brains behind the company’s creative marketing ideas. He believes that the job you do today is as good as your last job. Your success today is as good as your last success.

“I knew nothing about Hong Kong when I first came here to take up the chairmanship, but YPO helped me link up with Hong Kong society, and I built up friendship with many peers in Hong Kong. I’ve learned a lot from them. YPO is also an educational institution that allows me to have a close bond with peers. I can’t imagine my life here without YPO,” he says.

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Vickie Tikam has 15 years’ experience in PR and marketing in various industries throughout Asia Pacific. He is YPO’s regional marketing and communications manager for the APAC Region and serves as an advocate, messenger and champion for YPO’s Asia Pacific chapters.