Episode 70: Shiyin Cai (Dialogue in the Dark), Shanghai, China

After YPO member Shiyin Cai graduated college in Hangzhou, China, she went to the United States for her MBA. Shiyin began her career at GE, where she was a campus recruiter and later CIO and CTO in their Asia Pacific division. In her travels around the world with GE, Shiyin came across a German company called Dialogue in the Dark and its sibling Dialogue in the Silence, a company that uses darkness and silence to improve communication skills in leaders.

After working as their global COO, Shiyin returned to China to run her family businesses in museums and education. But she brought with her a license to open Dialogue in the Dark in China. Today, 70 percent of their guides and trainers are visually or hearing impaired.

In this episode, Shiyin shares why we sometimes need to go into complete darkness in order to see with full clarity.


Guest: Shiyin Cai, Founder & CEO of Dialogue in the Dark (China)
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

Listen and Subscribe

Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.