Focusing on context is crucial in creating the personalized experiences that customers increasingly demand. In this interview from Salesforce, Glen Hartman, M.D. of Accenture Interactive argues that empathy should be your watchword when considering the future of customer experience, and that your customers now expect your company to understand their wants and needs in context. Hartman also sheds light on how artificial intelligence will enable a whole new set of opportunities to deliver “experiences that are truly centered around the individual.” Salesforce is a YPO Global Strategic Partner.

Delve into creating personalized customer experiences