Episode 76: Monica Balli (TuscanBites), Florence, Italy

YPO member Monica Balli was born and raised in Prato, Italy, outside of Florence. She grew up in the family textile business, Lanificio Fratelli Balli, which has been producing some of the finest wool in Italy for over 70 years and now has nearly two dozen subsidiary companies.

But while textiles may be her primary business, food is her passion. Monica founded TuscanBites, a world-renowned event planning and catering company that brings an Italian experience to celebrity attended events all over the world. Some of the ingredients and staffing are locally sourced, but she provides an Italian, Michelin Star chef and always brings her own olive oil – and wine.

In this episode, Monica shares how she leverages her attention to detail to grow a franchise event planning business that caters to celebrities around the world.


Guest: Monica Balli, Founder and CEO of TuscanBites
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.