Episode 93: Kara Huss (DCC Marketing), Decatur, Illinois, USA

For YPO member Kara Huss, family is everything. So after graduating from the University of Illinois and finding her own success in fashion marketing, Kara willingly agreed to her father’s request that she return to the family manufacturing business.

Today, Kara is the Vice President and Global Manufacturing Director of TCCI Manufacturing, a worldwide leader in compressor technologies. It is frequently named highest quality supplier by its customers, including Caterpillar.

After failing to find a suitable local marketing firm for TCCI, Kara decided to start her own. Now she is also the Co-Founder and President of DCC Marketing, which has won prestigious industry awards for outstanding strategy, creativity and effectiveness.

In this episode, Kara shares the lessons she took from running a successful family business into building a thriving and respectable marketing agency.

Guest: Kara Huss, President of DCC Marketing
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute.

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Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.