Episode 98: Nico Wyrobek (Northstar Balloons), Minneapolis, Minnesota, USA


YPO member Nico Wyrobek was born into the balloon business. Her parents founded Anagram, the mylar balloon company. After graduating from Middlebury, she earned a masters in public policy and her law degree from the University of Minnesota. She worked as an attorney for several years and later earned her MBA at Stanford.

The family then invited Nico to take over as CEO of the new family balloon business, Northstar Balloons. Nico used unique designs and non-traditional distribution channels to grow the company to 100 employees with placement in a number of big box chains.

Recently, Nico sold the balloon business and transitioned her plant to printing for plastics and packaging. As Principal of Morris Packaging Minnesota, Nico oversees more than 100 employees and has consistently doubled year-over-year growth projections.

In this episode, Nico shares how starting her career as an attorney helped her become a successful CEO.

Guest: Nico Wyrobek, CEO of Northstar Balloons
Host & Executive Producer: Kevin Daum
Executive Producer: Van Van
Music: DreamArtist Music.

Made possible with grants from Gazelles Growth Institute

Kevin Daum is an award winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. As an Inc. 500 entrepreneur, his sales and marketing techniques resulted in more than $1 billion in sales. Drawing on his background in theatre and business, Kevin is a compelling speaker who has engaged and inspired audiences around the globe. Kevin is a graduate of the MIT Entrepreneurial Masters program and has received the Global Learning Award 3 times from the Entrepreneur’s Organization, where he held several board positions. Kevin has designed, produced, and led award-winning executive training programs and events for C-level executives and entrepreneurs on four continents. Previously, Kevin was named one of the 40 people to watch under 40 in San Francisco by the Business Times and in 2006 was named Distinguished Alum of the Year by his alma mater, Humboldt State University.