YPO Global Pulse


The YPO Global Pulse focuses on gathering insights from chief executives around the world on the topics that influence businesses and drive leadership decisions.

YPO is an independent organization with no inherent bias or issue-advocacy agenda. Our Global Pulse survey is statistically relevant across the globe and not focused on a single country, industry or type of business. Because we do not focus on just the largest companies, our survey of chief executives provides perspectives across a wider portion of the global economy.

The 2020 YPO Global Pulse Survey focuses on chief executives’ perspectives on the importance and challenge of securing stakeholder trust.

2020 YPO Global Pulse — Stakeholder Trust: A New Frontier in Business Leadership

YPO Global Pulse Trust ReportBusiness leadership is facing a new frontier. Chief executives are under pressure to demonstrate transparency and trustworthiness to a wide range of stakeholders. Forward-thinking business leaders are moving away from the traditional, command-and-control style of leadership toward a new, people-centered approach. Gaining stakeholder trust has become a central priority.

Although chief executives today recognize the importance of stakeholder trust for business success, they also report that building and maintaining trust is no easy task. Competing priorities, lack of time, and lack of alignment within senior leadership threaten the effectiveness of trust-building efforts. And although chief executives are personally working hard to build and maintain employee trust, only one-third report that their businesses have defined specific plans and processes to build and maintain that trust.

Last Updated: January 2020

Key Findings

  • Nearly all (96%) chief executives rate building and maintaining trust with stakeholders a high priority, with nearly half (42%) saying that the importance they place on building trust with stakeholders has increased in the past five years.
  • Chief executives report communication and transparency as the most important actions they take to build trust with employees.
  • Though leaders are generally renowned planners for matters of importance, just one-third (34%) have defined specific plans for building employee trust within their organizations.
  • Ninety-seven percent of chief executives are taking action to address societal issues that concern them, demonstrating movement from talk to action.
  • Chief executives of large organizations are the most likely to agree that addressing societal concerns builds employee and public trust in their business.

Trust at YPO: Creating a Culture of Yes

YPO is a safe haven where leaders can be true to themselves and encourage honest, authentic exchange of diverse ideas that lead to extraordinary results. It is a place to see and think differently, to change the world and themselves. This trust is seen as integral to the extraordinary nature of our community.

YPO magnifies trust and attracts those who share a common belief in its value. In fact, nearly every aspect of the YPO member experience, from forum training to new member onboarding, includes references to YPO’s proven trust practices.

Our trust story can be yours.


YPO’s 7 Essential Attributes of Success for the CEO of the Future

One of the essential success attributes of future CEOs, as identified by YPO, is trustworthiness. The CEO of the future “lives authentically and transparently.” They personify and promote humility, integrity and trustworthiness. This aligns with the key findings of the 2020 YPO Global Pulse. Innovative chief executives define, measure, and scale trust, within and outside of their organizations, with determination and enthusiasm.

YPO Global Pulse results – 2013-2019

  2019 Findings
  2018 Findings
  2017 Findings
  2016 Findings
  2015 Findings
  2014 Findings
  2013 Findings
For more information about the YPO Global Pulse, contact ypoglobalpulse@ypo.org.

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